Teachers’ Attitudes Toward Generative AI In Assessment Planning: A UTAUT-Based Structural Equation Model

Main Article Content

Loui Jay Pitpit
Dr. Obenza
Gonzalo Jr. Inojales

Abstract

The quick rise of generative AI, particularly in educational settings, brings challenges to instructional practices; however, its impact on teachers' attitudes, especially in assessment planning, is still largely unexamined. This study uses the Unified Theory of Acceptance and Use of Technology (UTAUT) framework to explore teachers' attitudes towards generative AI in assessment planning with a focus on key constructs such as performance expectancy (PE), effort expectancy (EE), and social influence (SI), aimed at supporting more effective integration of these technologies in assessment planning. The study collected data from 419 educators and used the Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings show that performance expectancy significantly affects opinions (β = 0.392, t = 7.122, p < 0.001), indicating that teachers who believe AI will be helpful are likelier to use it. Similarly, effort expectancy (EE) strongly influences attitudes (β = 0.319, t = 5.528, p < 0.001), indicating the significance of ease-of-use beliefs in order for teachers to use generative AI in their assessment planning. Although social influence had a lesser impact (β = 0.133, t = 2.589, p = 0.01), it is still considered significant. These insights stress the importance of providing targeted professional development among teachers to improve their acceptance and implementation of generative AI in assessment planning.

Article Details

How to Cite
Pitpit, L. J., Obenza , B., & Inojales, G. J. (2025). Teachers’ Attitudes Toward Generative AI In Assessment Planning: A UTAUT-Based Structural Equation Model. Asia Pacific Journal of Educational Technologies, Psychology, and Social Sciences, 1(1), 185–202. https://doi.org/10.70847/622109
Section
Articles
Author Biographies

Dr. Obenza, University of Mindanao-Matina Campus

Brandon Obenza, PhD is a full-time faculty at the University of Mindanao-Matina Campus. He is reputed for publishing several research-studies in the reputable international publication journal. His fields of expertise are research, language, and literature.

Gonzalo Jr. Inojales, Davao del Sur State College

Mr. Gonzalo Jr. Inojales is a full-fledged Master of Arts in Literature. He took it from the University of Southeastern Philippines. He is a full-time faculty at the Institute of Mathematics, Arts, and Sciences (IMAS) at the Davao del Sur State College. 

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