A Genre Analysis of “Gabi Ng Lagim” Episodes in KMJS: Exploring Narrative Devices and Cultural Construction in Philippine Horror Television
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Abstract
The study analyzed the genre conventions present in the “Gabi ng Lagim” episodes of Kapuso Mo, Jessica Soho (KMJS) by identifying the dominant narrative devices, horror subgenres, and cultural elements embedded in each episode. This research was grounded in a qualitative design, specifically employing genre analysis and thematic analysis to investigate the construction and reception of horror narratives in Philippine television. Data were collected through genre analysis of selected 2024 Gabi ng Lagim episodes and semi-structured interviews with eleven Gabi ng Lagim viewers. Findings revealed that imagery is the most dominantly used narrative device, followed by suspense, symbolism, dialogue, foreshadowing, and repetition. These devices were intricately aligned with four primary horror subgenres—psychological, supernatural, folklore, and demonic horror—each reflecting specific Filipino cultural beliefs. Furthermore, audience responses indicated that horror elements in Gabi ng Lagim episodes resonate deeply with shared cultural schemas, enhancing fear and emotional engagement. The study concluded that genre conventions in Filipino televised horror are not only tools of storytelling but also powerful vessels for expressing collective memory, identity, and societal values.
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